Attention memorial shops, funeral homes, cemeteries and other professionals in the deathcare industry: FAMIC has launched a new campaign to help you connect with families.
The "Have the Talk of a Lifetime" campaign is designed to help families make important decisions about how they wish to remember and honor the lives of their loved ones.
Good: Watch this video. "Like" it on YouTube and embed it on your website.
Better: Call Trigard Customer Service at 800.637.1992 or Contact your national organization and request login information to access www.famic.org/campaign. Then, download the animated GIFs and place them on your website, linking them to www.talkofalifetime.org so families can request a free brochure.
Bonus points if you purchase printed copies of the brochure to distribute to families on your own.
Best: Customize the news release template to set up interviews with your local media. Then download the advertisements and place them in your local papers.
Bonus points if you follow @TalkofaLifetime on Twitter and "like" @HaveTheTalkOfALifetime on Facebook.
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.