|Rich Darby, |
Chief Operating Officer
We have come across many situations where families want certain memorials for their loved ones, but the cemetery doesn't allow them. When I hear these stories, it breaks my heart. This is a great example of why our industry needs to change old habits and start focusing on the families we serve.
Families want to express the unique passions of their loved ones. They want to tell the story of their life. We need to step outside of the box, and give our families what they want and not just what we are used to selling.
If you've been thinking about taking a step in a new direction, please give us a call at 800.798.4900. As experts in change, we are willing to help you walk through all of the unknowns.
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.