How does ROI factor into the families choosing a memorial? Memorialization is typically an emotional decision, not driven by data. I would argue, however, that families can apply ROI to memorialization and that a memorial done well will have an infinite return. An investment in a memorial will pay back in ways that are not measureable in terms of dollars and cents. Psychologically speaking, memorialization is for the living. Memorialization helps families move forward beyond a difficult time and brings great comfort. It assures the living that a life will never be forgotten.
How do you put a price tag on that? The benefits of memorialization are worth any amount of investment and the return is immeasurable - infinite ROI. That’s something I can believe in.
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