Do you believe in what you sell?

Drew Edwards,
General Manager,
Sunset Funeral Homes

At Sunset Funeral Homes, we often times meet with cremation families that want to host a gathering or memorial service without the help of the funeral home. Many times, they go this route in hopes of saving some money. Although their intentions are great, they almost always end up adding a lot of stress to an already stressful situation, and at the same time end up with a sub-par service of remembrance. But, since we provided the cremation services, our name gets tacked onto their memorial celebration anyway. 

How do we overcome situations like this? Simply put, we are the professionals and we have to make sure our families know that. After all, we do this every day. We know the logistics, seating and printed materials like the back of our hand. Can you imagine how good a mechanic would be if every time a vehicle broke down he asked the customer to do the diagnostics?

No matter if we are selling a bronze memorial, an upright granite memorial or a memorial service at a church, we have to remember to continue to educate the families we serve and provide them with options. We have to remember that we are the professionals and we know what they need to begin a journey to healthy healing. Believe in what you sell, and you will find that both you and the families you serve will benefit in the end. 

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.