Tuesday, July 12, 2016

What is your “wow factor?”

Ross Darby,
Director of Business
Have you ever heard a family say, “Wow, that was really special,” or “Wow, I have never seen that before?” If you have, then the product or service they were referring to is your “wow factor.” It's what sets you apart from your competition.

For instance, at Trigard Memorials, one of our "wow factors" is the precise detailing from our direct-to-metal machining process that results in exact replications of photographs. Another "wow factor" is the option to add Brilliant Impressions® full color that turns a loved one’s memorial into a work of art.

What is your “wow factor?” What makes you special? What makes you stand out in the marketplace?

Your “wow factor” is how the families you serve will remember you. Look beyond industry standards. Look beyond the same products that others have. Look beyond your pricing structure and puts more focus on the services that impact families the most.

A “wow factor” in your company is key to success because people will remember you, and you have a way to stand out from the competition. When you find your “wow factor,” make it the focal point of your business. Your marketing, sales, and supporting literature should revolve around this amazing competitive advantage. This is the easiest way to answer the question: “Why should I choose you over the competition?”

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.

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