The reality behind marketing myths

Do the families you serve struggle to understand your flower regulations?

Do they understand the importance of memorializing their loved ones after choosing cremation?

Do they know all the facts about the benefits of planning their final wishes ahead of time?

Did you know that a solid marketing strategy can help ease all of these situations?

As long as we have been in marketing, we have heard our fair share of myths for why businesses have sub par marketing. And, because many believe these myths, marketing gets a bad rap. Well, we want to help you debunk those myths and get you headed in the right direction. 

Marketing myths:

MYTH: Marketing is just making information look pretty.
Reality: While the graphics may be what you see first, marketing and graphic design are so much more than that. You’d be surprised how much time, research and talent goes into creating something that will effectively educate the families you serve and help them make a well-informed decision.

MYTH: Marketing is for our sales staff only.
Reality: Marketing is not the same as advertising or sales. Marketing includes everything your customer touches, from the sign on your front door to Yelp reviews. It’s the way your staff answers the phone and your email signature.

MYTH: The right brochure solves everything.
Reality: Great marketing puts the information where your unique customer is looking for it. Unless you regularly have customers who come to you looking specifically for brochures, you probably need to expand your arsenal of communication methods. Well-placed signage, social media, multimedia advertisements and editorial articles are just the start to a layered approach.

Is it time for you to update your marketing? We have resources to help you get started. Give our Customer Service team a call at 800.798.4900 to get in touch with our experts.



This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.

How are we doing?

Julia Sullivan,
Creative Director

This week we decided to dig into our archives. And, we found a great article that asks you to get involved.

During the past year, this weekly newsletter has undergone some changes. It hasn't been drastic, but my team is always refining the messages we send you. The goal of Modern Memorialization is to keep you updated, inspired and educated - all in a short newsletter you can read in just a few minutes.

In each newsletter you'll find a:

• Feature article: We give the metaphorical microphone to our owners and members of our management team each week to demonstrate how the team of professionals behind the scenes at Trigard Memorials works together to serve you, our customers.
• Product spotlight: With so many innovative products and solutions, this space gives us the opportunity to focus on our products one at a time. We hope these spotlights either tell you something you don't know about a product you use regularly or entice you to expand your product offerings.
• Design tip of the week: These small ideas from our memorials designers and customer service team can help your ordering process go even smoother.
• Promotions and events section: These appear in the left-hand column to let you know about where we'll be exhibiting and the national campaigns, like Have the Talk of a Lifetime, that we're passionate about.

So how are we doing? I can see lots of data about the number of people who open the newsletters and which links are clicked on most often, but that's only part of the story. If you see something in the newsletter you really like, please email us at marketing@trigard.com. And if you have an idea about how to make it even more useful, absolutely let us know. There's no suggestion too wacky to at least discuss.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.