Is your preparation really paying off?

Jason Murphy,
Director of Family Services,
Sunset Memorial Park

When your cemetery staff gets ready for a meeting with a family, how do they prepare? Do they just gather all of the necessary materials and paperwork to complete a sale? Or do they go a step further and do their research?

Instead of robotically presenting your entire memorial design collection to a family and letting them decide which is right for them, teach your team how to research the family coming in to design a memorial. Even before the appointment, how much can they learn about the person's passions, hobbies or interests? If they were a piano teacher, flag the music-related emblems in our emblem catalog. If they spent every summer at the beach, flag the ocean Collage background.

Instead of asking the family to decipher all of the options, train your staff to think creatively and guide the family toward their best options. When you are able to bring a families attention to their true passions in life, they tend to focus less on the price and more on the value of the memorial.

The key is to make sure you are putting in the time and effort that it takes to be fully prepared. It can truly pay off for both your cemetery staff and the families you serve.


This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.

Do you have that personal touch?

 

Ryan Snyder,
Plant Manager

As I walk through our manufacturing plant and glance at our products, I feel privileged to see the memorials and plaques that we are creating. It is such a blessing to be able to peek into the lives of these people through the photos that their families, friends or colleagues took the time to hand pick; giving it that extra personal touch.

What also amazes me is the personal attention our staff members put into each memorial. Every item we produce is hand finished by one of our employees, who takes great pride in what they do, treating each piece as if it is for their own loved one.

Trigard Memorials was founded on the belief that each memorial should be more than just a marker. It should tell the person's life story. Let's help our customers understand the value of the personal touch. 

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.
 

Product spotlight: Remembrance urns

 
A Trigard Memorials Remembrance Urn will enhance any glass niche front or fireplace mantle and is available in single or companion sizes.

Any of our memorial design lines can become a unique and personalized urn with traditional oxide finish or Brilliant Impressions® full-color.

Call Customer Service at 800.798.4900 for details and pricing.
 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.
 

Design tip of the week

Please double check all font selections being used on your order form.
 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.