Wednesday, June 1, 2016

Are you embracing your human instincts?

Jeff Miller,
Vice President of
Business Development
With Memorial Day being just a few days ago, I find myself, as I am sure most you do as well, reflecting on my own lost loved ones. I also find myself thinking about the many different beliefs of memorialization that we see in our industry. As human beings, in my opinion, it is our instinctual desire to memorialize a loved one after they die. We see it everywhere we go. We see it in the wooden crosses on the side of the road and the flowers and candles placed on the front door steps of a celebrity after they die.

Isn’t it our obligation as memorialization experts to embrace this desire and help families memorialize their loved ones the way they want? Remember, you are the experts and we help families create unique memorials every day. It is important to use your knowledge and passion to empower families to understand the importance of permanent memorialization. It’s our job to help them see the value in creating a place for future generations to share stories and create new memories. You will be surprised how your knowledge of memorialization and your passion will translate into better sales for you and more value for the family.

I encourage you to embrace the “instinctual desire” we all have and ask the hard questions to find out what the families you serve need. In the end, they will thank you for creating the perfect memorial to honor their loved one.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at

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