Aim small, miss small

Have you ever seen The Patriot? Mel Gibson has a famous line that has become a tenet of marksmanship.

“Aim small, miss small.” The idea is that if you just aim at a large, general target, and miss, you miss entirely. But if you aim at a small, specific mark on the target, and miss that mark, you’ll still likely hit the larger target. In short, if you’re aiming carefully, a miss isn’t always a total loss.

So where are you aiming? Is it at the general target of completing a service for a family that’s “good enough?” What happens when you miss? A miss at that level would be a failure. It would mean that the family wasn’t served.

Brodie Krause, IT Manager

Instead, consider setting your sights on excellence. You may still miss, and you may not achieve excellence, but you’ll still have delivered something great. Plus aiming for excellence carries the additional bonus of challenging you to push harder and do better next time.

I can assure you, everyone here at Trigard always has excellence as their goal. We are never satisfied delivering you a product or service that is “good enough.” We want to be your partner in excellence and set you up to achieve the same level of success.

So let’s resolve to ban “good enough” from our vocabulary. Let’s not be tempted by settling for a large target. Let’s aim small, miss small and achieve great things together.

 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.

Success in Austin

What a great convention! Yesterday our team packed up our booth at the 2013 NFDA Convention and Expo in Austin. Just like many other funeral professionals across the country, we are spending today transitioning back to our usual routines. It was a wonderful event.
 
It began with the spirited Sunday educational session that Rich Darby and Linda Darby lead with Alan Creedy. "Family Business Disputes: Court Is in Session" included the trio acting out some sticky scenarios that the attendees found all too familiar. But instead of retreating to their separate corners, Alan helped mediate the disputes, giving the audience members valuable tools to take home.

 

It continued to the Expo floor, including our Trigard booth that consistently attracts great questions about our products.

 

But it's always about the conversations we have. National conventions are a great time to learn, to connect with our customers, and to educate others in our industry about the successes our customers are having with products.

 

 
Product spotlight: Complete Cast Bronze Recrafting

We unveiled a new product at the NFDA Convention and Expo that got lots of attention. Trigard Memorials Recrafting does more than rejuvenate and beautify cast bronze memorials. Our toolkit helps you reach your existing customers while building deeper relationships with them and generate revenue. Even if someone else created the memorial, you can trust the artists at Trigard Memorials to recraft it.

Prices start at $150 plus shipping. Call 800.798.4900 for full pricing and procedures.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.