Showing posts with label funeral director. Show all posts
Showing posts with label funeral director. Show all posts

Wednesday, June 22, 2016

Are you letting your fears get the best of you?

Linda Darby,
Chief Executive Officer
Do you remember when you were a kid and life’s possibilities were endless? There wasn’t anything you couldn’t do. Do you remember wanting to be a singer, a dancer, a pilot, a teacher, or possibly a funeral director? What happened to those big dreams that you once had? Maybe you stumbled a few times while working towards your goal. Maybe you made a wrong turn and failed, and instead of facing your fear of failure, you just quit.

I can relate. I remember a time when I was just starting my career in the funeral and memorialization industry. I remember how passionate I was about being a motivational speaker. I wanted it so bad, but I was afraid. I was afraid I wouldn’t be any good and no one would want to listen to me. Until my dad, James “Big Jim” Darby, gave me some really great advice. He said, “Linda, you have to face your fears. You have to do the things you fear the most repeatedly in order get over that fear.” And, you know what? He was right!

I faced my fear. I started small and spoke to small groups and organizations. Today, I speak at national conventions. Some might say you can’t shut me up! (My siblings will attest to that.)

What do you want to accomplish? What was something you were passionate about while growing up, but are too afraid to try now as a grown up? I encourage you to fight against that fear and embrace it. The people we serve in our communities deserve the best that we can give them. Find your inner child and embrace that passion you once had.


This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.

Monday, September 29, 2014

Why should funeral directors value memorialization

This article originally appeared in American Funeral Director.


As funeral directors, we help families during some of the hardest days of their lives. We do everything we can to make the funeral services as unique and special as the lives they are celebrating. We help them plan every detail of the service from the casket and burial vault to the flowers and music.

But you and I know that our job is so much more than keeping track of the details. Our real job is to help lead families down the path of healthy healing. We provide families with the tools necessary to help them grieve. And permanent memorialization is a vital part of the healing process. Even if your funeral home isn’t part of a combo, it’s still imperative to encourage families to memorialize.

I’d imagine your funeral home offers online tributes for the families you serve. It is a great tool for people locally and across the country to interact with the grieving family and feel connected. But is that really memorialization? Leaving kind, caring words on a website can be comforting at the time of need, but the online tribute page is temporary. Even a stack of print outs from the website will eventually fade, be stored in a closet or even accidentally be thrown away. Only a permanent memorial preserves a legacy for generations to come and marks a special place for friends and family to continue to gather to share special memories.

Most of the time, when a family thinks about places to leave a loved one’s legacy, they start with the cemetery. But, the cemetery isn’t the only place families can memorialize a loved one, especially for those who chose cremation. For instance, a loved one’s cremated remains can be placed in a memorial rock and displayed in a beautiful garden in the family’s backyard. A family could also have a memorial cremation bench designed to be placed under a tree in a local park.

What if the family insists on scattering? I won’t spend time explaining why scattering is less than ideal. If they can’t be swayed, it’s our job, as funeral professionals, to strongly encourage them to include a place of memorialization. It could be an engraved brick on a path at a local school, a bird bath in a community garden or a plaque on a memorial wall in a cemetery. What’s most important is that there is a permanent, public place for people to gather to remember.

When a family is grieving, the last thing on their mind is genealogical research. But it’s up to us to remind them that their loved one’s memorial will have an important impact on future generations. By creating a permanent memorial in a cemetery or a special place of the family’s choosing, they help future family members learn about and honor their ancestors.

Cemeteries are a snapshot of the community’s historical timeline. They are a proud and permanent museum for those who came before us. Much like public records, memorials in a cemetery serve as an important way to track the life of a family, or many families across an entire generation.

If I still have your attention and you are still reading, then you must somewhat agree with me. As a funeral professional, emphasizing permanent memorialization is another component in the way we care for the families we serve. It not only helps the healing process, but it also provides families a place to visit and to share memories for years to come. So add one more thing to the list of details and help the families you serve tell the story of their loved ones’ lives.


Rich Darby is Chief Operating Officer for Trigard and Trigard Memorials. He earned his funeral director license from Southern Illinois University in 1987, and is licensed in Illinois, Indiana and Arizona. His family owns and operates Trigard, Trigard Memorials, Hall of Fame Plaques and Signs, a memorial park and seven funeral homes across Illinois, Indiana and Arizona. Email him at RichD@trigard.com.

Thursday, December 5, 2013

Collaboration is key

Jeff Miller,
Vice President of Business
Development
The holidays are here. Are you as busy as you were during the summer? Most of us aren't, which makes this the perfect time to connect and network. Extend an invitation to have lunch with a potential customer you have been talking with for a while; invite them to tour your facility and meet your staff. Show your long-time customers how much you appreciate your partnership; visit their facility or bring lunch for their employees.

Why does this matter? Why should you spend time networking with funeral homes? Did you know 98 percent of all families use a funeral home for assistance following the death of a loved one? Families see funeral homes as the first resource; therefore, collaboration is vital. While I was a practicing funeral director, I was often asked for recommendations on cemeteries, monuments and memorial providers in the area. It's a clear example of the importance of funeral homes knowing you and the services you offer.

Let's make it a goal for 2014 to put aside any past concerns about partnerships and reach out. Do you need help strategizing a networking plan? Call me at 419.290.7707 or email me at jeffm@trigard.com. 
 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Thursdays.
 
 
Product highlight: Collage memorials

Allow families to use their own photos to tell the story of their loved one's life with our Collage memorial.  They can submit one special photograph or provide us with a series of pictures and our designers will work with them to create a memorial as unique as the life it celebrates.

Call Customer Service at 800.798.4900 for pricing and details.
 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Thursdays.
 
 
Design tip of the week

If you do not completely fill out your order form, this will delay the process of getting a design. Please fill out all areas of the order form so we know exactly what you need. 
 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Thursdays.