Happy Thanksgiving

Trigard Memorials is closed today

From our family to yours, Happy Thanksgiving. Trigard Memorials is closed today, November 28 and tomorrow, November 29 to allow staff to celebrate Thanksgiving. We will return on Monday, December 2.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.
 
Memorializing cremation benefits everyone

Jason Murphy,
Sunset Funeral Homes,
Director of Family Services

The popularity of cremation is on the rise, and as members of the funeral industry, we need to accept and adapt to the change.

Just because a family chooses cremation, it doesn't mean their loved one's cremated remains have to go home with them. I have worked with many families that simply didn't know memorializing their loved one in the cemetery was an option. It is our job to educate our families and more importantly, stress the value in memorializing.

Educating your families today will not only increase your cemetery revenue, but it will also help down the road with pre-need sales. Family and friends will visit the cemetery to share memories. The more they visit, the more it becomes a special place to them; and the more likely they will want to be memorialized near their loved one. Anytime we can increase the visitors in our cemetery, it increases your chance for future sales.

Looking for more strategies to talk to families? Call us at 800.798.4900.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Thursdays.
 

Design tip of the week

Please write the text on the order form exactly the way it should be on the memorial. If you abbreviate, that is how it will appear in your layout.
 
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/Thursdays.

Don't settle for the basics

Drew Edwards,
Sunset Funeral Homes
General Manager

As a funeral director for over 20 years, I have seen many changes in our industry. Traditional funerals have slowly diminished, and cremation and immediate dispositions are on the rise. Today's consumer desires products and services that are different than what the families we serve wanted 20 years ago. But "different" does not always mean "less."
 
Today's consumer demands value for every dollar they spend. As a funeral director, it is my job to offer a family an experience that exceeds their expectations. That experience doesn't stop after the funeral. For me, it begins the moment they first contact to us and extends to placing the final memorial. To exceed expectations, everything must showcase the unique personality of the loved one, and tell a story the whole world can share.

There are so many great products and ideas to help create something meaningful and memorable. That's exactly what Trigard Memorials does with bronze memorials. Don't settle for the basics. Make sure that every funeral home and family you serve has a memorial that is as unique as the life it represents.


Product spotlight: Pet memorial

You already know that we offer beautiful memorial rocks and estate boulders to add beauty to the landscape of the cemetery while honoring a life well-lived. But did you know that we also have lightweight memorial rocks designed specifically for our furred and feathered friends? Our pet memorial rocks are the perfect tribute to cherished companions. They look great in a pet cemetery or in a home garden. Come see all of our pet products in Austin at the 2013 NFDA Convention and Expo beginning October 20.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.