What are your atmospheric conditions?

Rich Darby,
Chief Operating Officer

Have you been paying attention to the atmospheric conditions surrounding your business? And, I am not referring to the weather outside. I am talking about the conditions that effect the customer experiences inside or outside of your facility.

Are your facilities warm and inviting? Is your cemetery entrance well lit? Often times we over look these things and don't realize their importance. Families want to do business with companies that invest in the customer experience and are constantly improving their facilities. They want to do business with a first-class operation.

Some families might not care about the cosmetic side of a facility or the lighting at a cemetery, and that is alright. But many do care. So, you may ask yourself, what type of customer do I want to attract? I know that I want the families we serve to have the ultimate experience. I want them to be comfortable and feel special while visiting us.

I challenge each of you to study your building or cemetery grounds, and find something to help enhance the customer experience. I would love to hear your success stories. You can reach me at RichD@trigard.com.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.