A simple comparison that we can all relate to is the family vacation. We decide on where we want to go and then utilize a map to plan our route. The overall decision on where to go is the strategy, and the steps to get there are the tactics. We can also decide on what attractions to visit, what hotels to stay a
where to stay and where to dine. These are all tactics that are part of the larger strategy.
Let's say for a minute that you decided to leave for vacation but didn't decide on where to go or how to get there. Without a strategy, you would end up driving around aimlessly burning a lot of fuel and putting unnecessary wear and tear on your vehicle. Also, think of your family and how frustrated they might become because you failed to plan. If they knew where you were going they could have helped you navigate more effectively to reach your destination. This is an example of working tactically and not strategically.
Do you have a strategy? Do your tactics support your strategy? Do you know where you want to end up, or are you just driving around? If you find yourself wandering aimlessly, do yourself a favor and pull over. Decide where it is you want to go, and then decide on how you get there. Work strategically before working tactically and it will help focus your efforts so that you are better able to achieve your plan.
This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.