Do your customers know what you're thinking?

Linda Darby-Dowers,
Chief Executive Officer

Do you think your customers can tell when you're having a bad day? Is it obvious when you are excited? Do you think they can tell if you believe in what you're telling them? Trust me, they can.

Think about your last hospital visit, dental appointment or even oil change. Did the person taking care of you go out of their way to help you and make sure you received the best care possible? Or did they ignore you and act as if they could hardly wait for you to leave? I'll bet you could tell if they cared about their job or were having a bad day. I'll bet you could tell if they believed in what they do.

That's why it really matters if you truly believe in memorialization or not. If you feel like you don’t believe in the part we play in maintaining our history, please come to Trigard University, read articles in trade publications, attend webinars, talk to families who’ve been served well by someone in our profession. The future of the memorialization industry depends on it.

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.