How to satisfy all of your customers

Ethan Darby,
Director of Business
Development

We've all been there. Your water heater won't work. Your car won't start. Your roof starts leaking. These unexpected expenses tend to throw a wrench into our budget at what seems like the worst possible time.

Are at-need cemetery purchases an unexpected expense? For most families, they are, and that tends to make people unhappy. To add to those frustrations, they are also suffering from a huge loss and experiencing many emotions.

Most families don't plan their final wishes every day, so they are not familiar with the costs associated with a cemetery. They may be expecting a certain price, and then sometimes are presented with a number much higher than what they are prepared. How do we help families in this type of situation? Can we satisfy their wishes?

We empathize with them, explain the value they are receiving, offer financing options and suggest planning a pre-need appointment for other family members in the future.

In the end, the family can be satisfied by the value they received and you can be confident knowing that you handled the situation professionally.


This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.