Help overwhelmed families find value

Karen Darby-Ritz,
Advance Planning Manager,
Camino del Sol Funeral Chapel &
Cremation Center

Our industry is constantly changing, and while some say, "it's about time," others are worried about the direction the change might go.
  The first step in accepting the challenge of our ever-changing industry is education. The families we serve are constantly being overwhelmed with information given to them. Today, the tendency to compare apples to oranges is so prevalent, that many families might overlook a great value when sifting through their information overload. It's our job to break it down for them so they understand the value they are receiving.

Memorialization has so many facets, no matter if it's a traditional burial or a cremation. The choices families have are only limited by their imaginations. It is important they are aware of their choices and the value they each bring. And, by educating them, we can help increase awareness of the importance of memorialization.

Be the change that you'd like to see in our industry. 



This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.