Don’t limit your customers’ colorful legacies

By Drew Edwards, General Manager, Sunset Funeral Homes 

Recently, a gentleman stopped in our funeral home and ask if he could talk to someone about a columbarium. I happened to be in the foyer, so I introduced myself and offered to answer any questions.

At first, I thought he was a client looking to purchase a niche in our cemetery located across the street. Upon further conversation, I learned that he was actually a board member for a nearby cemetery. He wanted to build a columbarium to drive new revenue to his cemetery. With the rise in cremations, he realized that even in his small town, the number of burials was decreasing each year. The cemetery was losing customers with every family that chose cremation.

Before entering our funeral home, this gentleman drove through our cemetery and found a columbarium that he liked.  It was one of our basic units. Each niche has a simple bronze nameplate on front.

It’s a nice columbarium, but I asked him if he had time to look at other options. After all, we have new choices that appeal to today’s families. He was hesitant. Without question, he was sold on the basic niche. But after a little discussion, he agreed to take a second look.

I showed him our “Storybook” glass front niche unit. This columbarium has bronze plates with photo-realistic portraits of the deceased, in brilliant full color. Each niche tells a unique story. It didn’t take long before this gentleman realized how many members of our community are looking for more than just the “basic bronze” nameplate.

The moral of the story is simple.

Each of us is unique and we like to memorialize our loved ones in different ways. Every life creates a wonderful legacy and we should never limit the consumer to a “basic” legacy. Give your families all the options, educate them and then support them in their decision. We were all given the precious gift of life. The question is, how do you want to be remembered? Basic or full of color?

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.

To memorialize, or not to memorialize?

Karen Darby-Ritz,
Advance Planning Manager,
Camino del Sol Funeral
Chapel & Cremation Center

To memorialize, or not memorialize; that is the question. I'm taking some liberty with a quote from Shakespeare, but this question is definitely on many people’s minds.

I’m located in Arizona, where our projected cremation rate is nearly 67 percent this year. When I’m out in our community, people often ask me, “Why does memorialization matter?” Instead of being discouraged, I light up. I know that memorialization matters, and now I have an opportunity to share my passion and educate.

So what do I say?

First, memorialization gives us an opportunity to share our legacy. It’s important for future generations to know each of us existed. We have a rich history, and a cemetery or memorial park is where our history is permanently and publicly recorded.

Second, memorialization will help your family heal. When you give your family and friends a place to visit, share stories and acknowledge special dates and holidays, their healing process can continue in a healthy way.

Also, there are so many modern memorialization options. Your permanent memorial can be traditional or include color photographs that capture milestones from your life. It can be a in the ground or up on a niche tower; on a memorial rock or as part of a private estate monument.

Lastly, you matter! Deep down inside we all want to feel as if we had an impact on the world; if not the world at large, OUR world. We want to feel as though we’ve made a difference in someone’s life. Permanent memorialization is a way to leave your mark and remember that you mattered to so many special people.

So, to memorialize, or not to memorialize? There’s no question in my mind. The answer is a resounding, "YES!"

This article originally appeared in Modern Memorialization, Trigard Memorials' weekly electronic newsletter featuring information for the funeral industry. Sign up for your free subscription at http://www.trigard.com/thursdays.